Helping Harvest

+ Truck

+ Social Media

+ Stationery

+ Event Collateral

Helping Harvest’s mission is to provide those in need with healthy nutrient-rich foods.

Fresh fruits and veggies where used throughout the truck graphics to bring emphasis and awareness to the food banks ultimate goal of delivering fresh food to those in need. Use of bright and vibrant pops of color were used to give it more fresh and youthful feel. Hand-drawn elements were incorporated to invoke a more friendly, soft and welcoming approach. These elements were carried throughout the fleet of trucks and social.

The overall light hearted look and feel of the branded images was used create a more positive narrative to the food bank while aiding to eliminate any negative stereotypes they might face.