Truvia
Advertorial Campaign

+ Advertorial Design

Branded Advertorial units were created to the drive attraction to Truvia products and educate readers on the health benefits of using an all natural sweetener. Soft and organic shapes and textures were used throughout the design along with natural colors in order to maintain brand standards and iterate on Truvia’s main selling factors. Ads were then integrated into Relish with recipes including Truvia in hopes that readers and viewers would use Truvia as a natural sweetener substitute over other brands.